Conceria Samanta, Lineapelle Fair 2025

Creative consulting for Conceria Samanta during the February 2025 and September 2025 editions of Lineapelle, in Milan.

For the February edition, we designed a warm and inviting space, selecting neutral and beige tones for the moquette, walls and pouffs, set in strong contrast with black hangers, tables and chairs. The exterior of the stand was enhanced with a tactile, material approach through three-dimensional lettering, reinforcing the brand’s visual identity. The catalogue was conceived as an elegant and minimal box, elevated by a vibrant light blue tone that evoked a fresh spring atmosphere.

For the September edition, the concept evolved toward deeper and more intense tones. The focus shifted to the central table, highlighted by a floral composition in shades of dark red and burgundy. The same color was chosen for the catalogue box, creating a cohesive reference to a warmer and autumnal mood.

My Role Graphic and Interior Design
Art Direction Visualmade
Architect Alessandra Barea

Floral Design Marta Sandri
Photography Francesca Ariatta
Set-up Nicola Sarti Devisu12